I worked on holiday campaigns that were viewed by nearly 100 million Snapchat users in the US.
Mass Snaps in English
I created scripts and storyboards for videos, known as Mass Snaps, that were sent to Snapchatters based in the US.
Tap play to view the Labor Day Mass Snap, above.
Tap play to view the Thanksgiving Day Mass Snap, above.
Mass Snaps in Spanish
I also collaborated with localization to create copy that would be easily translated for other markets.
Tap play to view the Labor Day Mass Snap in Spanish, above.
Tap play to view the Thanksgiving Day Mass Snap in Spanish, above.
I crafted copy for a range of in-app Stickers and Filters for Snap’s Labor Day campaign and worked with localization to ensure their effectiveness in other markets.
Labor Day Stickers and Filters
I also assembled a collection of images to accompany the copy and forwarded them onto the designers to animate.
I crafted copy for a range of in-app Stickers and Filters for Snap’s Thanksgiving Day campaign and worked with localization to ensure their effectiveness in other markets.
Thanksgiving Day Stickers and Filters
Once again, I assembled a collection of images to accompany the copy and forwarded them onto the designers to animate.
